Complaint System
SOFTWARE: Custom
SERVICES: Web App
WEBSITE: kemlu.go.id
01. The Challenge
With growing demand for efficient public services, the Indonesian embassy faced challenges in managing and responding to complaints from citizens and visitors. Traditional complaint handling methods were often slow, disorganized, and lacked transparency, leading to dissatisfaction and delayed resolutions. The embassy needed a streamlined system that could effectively capture, track, and manage complaints in real time while ensuring accountability and timely responses. The goal was to develop a digital complaint management system that improves communication between the embassy and the public, enhances service quality, and builds trust.
02. The Solution
Our approach involved leveraging multiple digital marketing channels, including display advertising such as banner ads and other visual promotions that appear on websites frequented by the target audience. These ads combine compelling visuals and persuasive copy, directing users to a dedicated landing page designed to convert visitors into leads or customers. By utilizing platforms like Google Ads, we were able to precisely target users based on their interests, demographics, and online behavior. This performance-based model ensures that payment is made only when a user clicks on the ad and completes a desired action on the landing page, maximizing cost efficiency and campaign effectiveness.
03. The Result
The solution successfully integrates key elements of content creation and digital promotion. It enables the production of engaging materials—such as blog posts or videos—and supports their placement on platforms that publish similar content. Sponsored content is designed to blend naturally with the site’s regular offerings while clearly indicating its promoted status. Under this performance-based approach, payment is made only when users click through the sponsored content and visit your site, ensuring efficient and accountable marketing efforts.
